Sometimes you can just taste it on the tip of your tongue. Not quite salty, not quite sweet. But it has a taste, doesn’t it. It kind of scrunches your nose. Like you just smelled some of your own ghastly gas (a term I hope to coin and launch into virulism - a less self-explanatory term, it’s a sort of viral virulence, and another term that I hope to coin).

This smell, of course, is the stench of marketingspeak (I’m 3/3 and on a roll).

A quote from Mercedes-Benz Canada’s most recent press release regarding the company’s most plentiful accomplishments in the past year:

“When we reflect on the past year, we have a lot to celebrate, including continued significant investment in our national infrastructure and another year of strong momentum that has allowed us to surpass previously established sales milestones to become the leader in the Canadian luxury passenger car market,” said Tim A. Reuss, President and CEO of Mercedes-Benz Canada.

Are we supposed to believe that Tim Middle Letter Reuss said that all in one breath? Or that it wasn’t written entirely by a team of hacks (note the double entendre here), placed in front of Timmy’s squack box while he’s in the bathroom between board meetings, and was then “quoted” by said hacks in the above press release?

And that, students, is why you don’t use run-on sentences.